Change is not just inevitable; it’s essential, especially in the dynamic landscape of healthcare. As MEDFAR continues to evolve, expand internationally, and diversify its product lines, we’re excited to unveil a significant milestone in our journey: the refresh of our brand identity.
Last summer marked a pivotal moment for our marketing team as we embarked on a mission to revamp our brand’s look and feel. The goal was clear: aligning our brand with our ambitious 2030 goals while reflecting our growth and innovation. We knew that our previous brand, while serving us well, no longer encapsulated the essence of who we are and where we’re headed.
Under the guidance of Elias Farah, our co-founder and CEO, we embarked on a journey to redefine MEDFAR’s visual identity. We wanted a logo that not only honoured our engineering roots but also resonated with our mission of innovation in healthcare. The challenge was to create a symbol that would be scalable as we continue to grow internationally and long-lasting, setting us up for success for many years to come.
After months of brainstorming and iterating, we arrived at a breakthrough moment: our new brandmark. At its core are the letters “M” and “E” of MEDFAR, meticulously crafted to embody our values and aspirations. The “M” symbolizes the heartbeat of innovation pulsating through our organization, while the lines of the letter “E” evoke forward motion, signalling progress and growth. Together, they spell out “ME,” underscoring our commitment to placing the user at the heart of everything we do.
This new brand identity not only reflects our evolution as a company, but also serves as a beacon of our future aspirations. It’s a testament to our dedication to pushing the boundaries of healthcare innovation and making a tangible difference in the lives of millions worldwide.
Together, let’s continue to innovate and inspire change in healthcare.
Welcome to the new era of MEDFAR.
